RH_BNASH_LittleFib_Salad2.jpg

 

MARRIOTT INTERNATIONAL


In 2018, Marriott International Restaurant & Bar Innovation and Development team leaders came to Sasso & Co. with the goal of creating more thoughtful food and beverage brands at select properties.

More than 10 projects later and 15 brands later, our work now spans Marriott’s North American footprint and represents a new caliber of food and beverage identity in their family of brands.

 
 

 

ANCHOR & ORE

DELTA HOTEL
Thunder Bay, ontario

The Anchor & Ore brand celebrates the hardback industries of Thunder Bay, Ontario - one of Canada’s largest ports and a central contributor to its mining industry. Cool tones and gritty textures are balanced by elegant type and frame a locally-inspired menu of seafood and hearty dishes.

 

DELIVERABLES

Visual Identity
Menu Design
Print Collateral

MHR_AnchorAndOre_menus.jpg
 
MHR_AnchorAndOre_Logo.png
 
 
A&O_Square.jpg
 
 

LITTLE FIB
Restaurant & Bar

RENAISSANCE HOTEL
Nashville, Tennessee

Located on the corner of Broad Street and Commerce, Little Fib is a short stroll from some of Nashville’s most historic honky-tonks. Mining traditional show prints and vintage 7 inch labels for illustration and type inspiration, we created a visual identity that pays homage to Nashville’s renowned music scene while elevating the style to match the more contemporary look and feel of the restaurant build out.

 

DELIVERABLES

Visual Identity
Web Design
Menu Design
Print Collateral
Merchandise

 
 
LittleFib_Logo_01-Main_Color.png
 
RH_BNash_LF-Trucker.png
LittleFib menu-web-05.png
 
RH_BNASH_LittleFib_Drinks10.jpg
 
 
41270703_880422512346072_8287381320718000736_n.jpg
 
 
LittleFib_Secondary_Stereo.png
 
 

FIVE CHORDS MERCANTILE

RENAISSANCE HOTEL
Nashville, Tennessee

Located in the same Renaissance Hotel as Little Fib, the visual identity for Five Chords Mercantile was created as a compliment to the main restaurant and bar. Inspired by the historic General Stores of Nashville, Five Chords is “Always Open.”

 

DELIVERABLES

Visual Identity
Signage Design
Merchandise

 
RH_BNASH_Market2 copy.jpg
 
MHR_Mercantile_Badge.png
LF_NASH_Mercantile_Koozie.jpg
 
 

 


BRIDGE BAR

RENAISSANCE HOTEL
nashville, tennessee

The third of three concepts we worked on at Renaissance Nashville, The Bridge Bar is located on the pedestrian overpass that connects the hotel to the convention center. The visual identity reflects the convivial but transient nature of the space: people coming and going and congregating to enjoy happy hours, live music and sports.

 

DELIVERABLES

Visual Identity
Signage Design
Merchandise

 
MHR_Menus_BridgeBar.jpg
 
BridgeBar_Goat.png
 
 
BridgeBar_Hat.png
 
BridgeBar_Icons.png
 
 

 

Mesa Mezcal

THE WESTIN IRVING CONVENTION
CENTER AT LAS COLINAS
Irving, Texas 

Mesa Mezcal was a high halo project for the Westin Irving at Las Colinas where we joined an experienced team of operators to define Modern Mexican cuisine in a beautiful new space. The identity is inspired by the bordertowns of southwest Texas, marrying strong western type and traditional Mexican iconography.

 

DELIVERABLES

Visual Identity
Signage Design
Menu Design
Print Collateral
Merchandise

MHR_Menus_MesaMezcal.jpg
 
 
MesaMezcal_Badge1.png
MesaMezcal_Badge2.png
MesaMezcal_Badge3.png
 
 
MesaMezcal_CMYK_Logo01-ComplexLockup_1c-Red.png
MesaMezcal_Coasters.png
MM-RD4-Illustrations.png
 

REVIVER
A Cocktail Bar

MARRIOTT CHICAGO MAG MILE
Chicago, Illinois

Reviver is the glitzy new reimagination of the Magnificent Mile Marriott’s popular lobby bar. Inspired by Chicago’s rich architectural history and its ever-evolving cocktail culture, Reviver is equal parts big night out and cozy retreat.

 

DELIVERABLES

Visual Identity
Signage Design
Menu Design & Cover
Print Collateral

 
MHR_MEnuMockups_Reviver.jpg
 
 
chidt-lobby-0215-hor-clsc.jpg
 
 
Reviver_Web_MainLockup.png
 
Reviver_Web_Seal.png
 
Reviver_Web_CocktailNap.png
 
 
chidt-reviver-0222-hor-clsc.jpg