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WHOLESOME WAVE GEORGIA


BETTER FOOD FOR ALL

Wholesome Wave Georgia believes that all Georgians should have access to healthy, wholesome, and locally-grown food. Since 2009, WWG has put $2.5 Million dollars back into local food economies. Their programs work with farmers and local producers to improve accessibility for Georgia’s 1.7 million people that are considered food-insecure.

For their 10th year, Wholesome Wave Georgia wanted to breathe fresh life into their visual identity, so they reached out to Sasso & Co for a full rebrand. We worked with them to create a dynamic, classic brand that clients and donors across Georgia would trust and recognize. Sasso & Co is honored to get to work with a company that does so much good in our home state.

 

DELIVERABLES

Brand Identity
Program Identities
Anniversary Logo

 
 

before

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after

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stationary applications

stationary applications

 
 
 
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PROGRAM BRANDING

Wholesome Wave Georgia works to reach its mission through two programs, Georgia Fresh for Less and Georgia Food for Health (formerly Fruit & Vegetable Prescription Program). Before the brand refresh, the programs’ relations were not recognizable, to each other or to WWG proper.

In rebranding WWG, Sasso & Co. looked to create a cohesive brand across these programs and WWG’s membership program (Wholesome Heroes) that would relate back to WWG proper. Along with a logo structure, we branded each program with a color to distinguish its materials.

before

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